Type Classification
Serif vs. Sans serif
Sans-serif is where the letters don't have any little features that flick at the start or end of it.
A serif is when there is a little feature added to the letters.
Serif is mostly always seen to be bracketed rather than modern or hairline serifs meaning a curved connection between the stem and serif of some fonts.
Sans-serifs and serifs are mostly used when you are designing documents, web pages, books etc...
There are different kinds of serifs and there's one called SLAB SERIF which is where the font is like this:
SLAB SERIF means when there is still a little feature there but it isn't curved like in a normal serif but instead, it is added into shapes. The letter can have thin and thick parts on it.
Script faces
These are more cursive than serifs.
Script faces are used mostly when writing a card or greeting and branding.
It is very rare to find a video game with the font of script faces in it. Most video games use sans-serif AKA Fortnite.
Engraving scripts
Engraving scripts is where you etch a font into metal, wood etc.
Primary and Secondary research
Primary research - Primary Research is the process of collecting original data directly from sources rather than relying on previously gathered information (secondary data). This type of research is used to answer specific questions that cannot be addressed with secondary data. Primary research can involve various methods such as surveys, interviews, observations, experiments, and focus groups.
Advantages:
Specificity: Primary research is tailored to meet the exact needs of the researcher. The data is specific to the research questions being investigated.
Up-to-Date Information: Since the data is collected firsthand, it is current and reflects the most recent trends or issues.
Control Over Data: Researchers have complete control over the data collection process, ensuring accuracy, relevance, and reliability.
Unique Insights: Primary research often provides new, original insights that secondary research cannot provide, especially if the topic is very niche or unexplored.
Flexibility: Researchers can adjust their methods or data collection tools as the research progresses to explore different avenues.
Disadvantages:
Cost: Primary research can be expensive, especially when considering the costs of tools, personnel, and participant incentives.
Time-Consuming: Collecting primary data often requires significant time and effort, especially in organizing surveys, conducting interviews, and analyzing results.
Limited Scope: Primary research may not cover as broad a range of data sources or geographical areas as secondary research.
Bias Risk: If not conducted properly, primary research can be affected by bias, whether it's in the design of the questions, the interpretation of the data, or the selection of participants.
Access to Participants: For certain types of research, especially in niche fields or hard-to-reach populations, finding and recruiting participants can be challenging.
Secondary research - Secondary Research refers to the process of gathering and analyzing existing data that has already been collected, processed, and published by others. This type of research involves using previously conducted studies, reports, articles, statistical databases, or any other publicly available or published information rather than gathering original data.
Advantages:
Cost-Effective: Secondary research is generally cheaper than primary research because it involves using already existing data rather than spending resources to collect new data.
Time-Saving: It allows researchers to access a wealth of information quickly, as the data has already been collected, analyzed, and published by others.
Broad Scope: Secondary data often provides a broader context, including historical trends, comparative data, and large-scale studies that would be difficult or expensive to replicate.
Easily Accessible: Many secondary data sources, especially online reports and databases, are readily accessible, especially in public libraries, university databases, and governmental websites.
Large Data Sets: Secondary research can provide access to large, diverse, and comprehensive data sets that would be challenging for a researcher to collect on their own.
Disadvantages:
Lack of Specificity: Secondary research may not always address the specific research questions or objectives that the researcher is interested in, as the data was collected for different purposes.
Data Relevance: The data may be outdated, especially in fast-changing fields, making it less relevant to current conditions or trends.
Data Quality and Reliability: Since the researcher did not collect the data, they have no control over its quality or reliability. There is also a risk of data being biased or incomplete.
Limited Control: Researchers have no influence over the methodology used to collect secondary data. This means the data may not meet the specific needs or quality standards for the research.
Interpretation Challenges: The researcher may have difficulty interpreting secondary data due to the lack of context about how the data was originally collected, the sample size, or the methodologies used.
Access Restrictions: Some secondary data sources are not freely available or may require subscriptions or permission to access, limiting availability.
Quantitative and Qualitative Research
Quantitative research is used when numerical data and statistical analysis are needed to validate hypotheses or measure trends, while qualitative research is used to explore deeper insights, personal experiences, and motivations, often with a focus on descriptive data. Each method has distinct strengths, and researchers may combine both methods (mixed methods research) for a more comprehensive understanding of a research problem.
Examples of Quantitative Research Questions:
"How many hours per week do you exercise?"
"What percentage of students pass the final exam in this course?"
"On a scale from 1 to 10, how satisfied are you with your job?"
"What is the average income of employees in this industry?"
"How often do you purchase a particular brand of soda each month?"
Examples of Qualitative Research Questions:
"How do you feel about the new policies at your workplace?"
"What factors influence your decision to buy a particular brand?"
"Can you describe your experience with using this product?"
"How would you define success in your professional life?"
"What motivates you to exercise regularly?"
What is a tagline?
In the context of research, a tagline is a concise, memorable phrase or statement that encapsulates the core idea or essence of a research project, company, or product. It’s often used to summarize the key message or purpose of the research in a few words. While taglines in marketing are often tied to branding, in research, they can help convey the primary focus or goal of the research project or initiative, making it easier for audiences to understand and remember.
Taglines are more enduring and represent the brand or research project as a whole, while slogans are often temporary and tailored to a specific product or campaign.
A tagline in research functions as a brief, impactful summary of the research's core focus, goals, or values. It’s different from a slogan, which is usually more focused on marketing or specific promotions. A great tagline is clear, memorable, concise, and relevant, providing lasting value to the research or brand it represents.
Advertising Modes
Making a demo of a poster from Ryszard Kaja - Annette
It was my first time ever trying to make something in Adobe Illustrator and to be honest, it was okay. I gave up towards the end but I think I did okay.
The kinds of tools I used were mostly the pen tool, curve tool, straight lines and rectangle tool.
For the background, I did 2 types of gradients. At the top was a white-to-dry blue. And at the bottom was more of a dark blue to cyan.
This was the original concept. I can see that she used a type of rough texture for the background and everything is symmetrical except for the straw in that one cup on the left. The type of font she used for the title is sans-serif because it has no features.
Ryszard Kaja was a Polish painter and graphic designer. He studied at the Academy of Fine Arts in Poznan in 1984. He is regarded as one of Poland's best-selling and prolific contemporary poster designers
FIRST TRY USING PHOTOSHOP!! - Yasmin
Michal Batory was a French graphic designer known for his abnormal poster designs. These posters use a variety of different images blended together with collage and typography, such as using objects or food as if they were parts of the human body like hands, eyes and arms or mixed with other items.
Here I tried to make the same concept that Michal Batory made.
I would say I did a decent job since it was a first try.
I used the smudge tool to make it look like his fingers ARE the cactus's and used a mask to get rid of the white background for the cactus image and hand image.
What I like about this piece is that it's not something you would see every day and says something about the guy's hand, that whatever he touches will get hurt.
Using Adobe Photoshop to make my plan poster - Yasmin
Kiko Farkas - chosen designer - Annette
Kiko Farkas is an illustrator and designer and mostly works on the cultural and institutional areas and the style would be known as auroral design. He is also a lecturer and a founder of ADG, the Brazilian Association of Graphic Designers, and an invited teacher at Miami Ad School. 1982 he graduated as an architect.
Source: https://www.typographicposters.com/kiko-farkas
Source: https://a-g-i.org/user/kikofarkas/
Source: https://www.reggaepostercontest.com/dt_team/kiko-farkas/
Kiko Farkas uses a lot of colour to express the poster and make it more vibrant. The shapes he used are very simple (e.g. circle, oval, triangle etc.) but that makes it more visible and eye-catching. His work is very surreal and makes us look everywhere on the poster.
What I like about this work is mostly that he used different colours of the rainbow and put it into the eyes, it looks very beautiful to me this way. Also, I love how this is basic but it still makes me want to look into it more.
I could use his style in my work by adding colour to objects that aren't meant to be in that colour. Also, I could make my poster for my event basic but surreal too.
Type for posters - Annette
The music posters generally are more playful and varied,
the fashion ones are more spaced, some of it is a lighter weight,
the type in the sports posters are bolder and chunky,
drama posters tend to be quite glitzy.
In my opinion, every drama poster has a glitzy type even if it's action, sci-fi, horror etc.
But also glitzy type doesn't always have the same vibe depending on your cover photo.
Here's an example of a drama/romance series:
As you can see in "Heartstopper" the type looks like it has been hand-written by using a marker or something. The space between the letters is close and the letters aren't in a straight line but are jaggedy.
In "Weightlifting Fairy Kim Bok-Joo" the creators of the poster used 2 different type faces. In the Weightlifting Fairy part, it is sans-serif whereas with her name "Kim Bok-Joo" it is serif.
Last but not least, "Ouran High School Host Club" It's all colour coordinated with the character's style. They've used a sans-serif for all of the words. And the space between the letters is very close.
Camera terms - Yasmin
DLR - digital single-lens reflex camera (notable for allowing interchangeable lenses on the same camera body) is just one type of digital camera.
Aperture - an opening or open space
Shutter speed - the speed at which the shutter of the camera closes.
Depth of field - how much of your image is in focus
Exposure - the amount of light that reaches your camera's sensor, creating visual data over some time.
ISO - International Organization for Standardization (ISO) that represents sensitivity to light as a numerical value
Camera Test Sheet Answered
What does ISO refer to?
ISO controls the amount of light your camera lets in, and therefore how dark or light your photos will be.
What is Shutter Speed?
Shutter speed is how long an image is exposed to light
What does Frame Rate mean?
Frame rate is the measurement of how quickly a number of frames appears within a second
How do you switch the camera between Auto Focus and Manual Focus?
Using the Lens focus lever or from the camera's Focus mode dial.
While in Auto Focus mode, what do you gently press to make the camera automatically focus the image?
The shutter button
While in Manual Focus mode, how do you adjust the image focus?
Rotate the ring left to reduce the focus distance, right to increase.
What does White Balance mean?
The color temperature at which white objects on film actually look white.
What is depth of field?
The distance between the nearest and the furthest objects giving a focused image.
Where on the Canon DSLR Camera do you access the quick settings menu from?
The ‘Q’ Icon
Which options from the Quick Settings menu are for each of these settings?
ISO
White Balance
Shooting Format - Frame size/Frame Rate
Lighting Styles - Yasmin
Lighting is super important in film because it shows a film's visual narrative. And breathes life into scenes, enhances the intended mood, and reveals character traits and narrative themes.
There are many different kinds of lighting techniques, such as:
(Only a few of the main ones)
Key lighting
Key lighting is the main source of the film highlighting the character/person or action so it is the centre of attention.
Low-Key lighting
Low Key lighting is where it makes us focus on the shadow part of a film as it wants to contrast and have blackness. Used to set the mood for a scene.
High-Key lighting
High-key lighting is the opposite of low-key lighting but when everything is bright and fairy-like or feels like a dream. Mostly to set the tone and mood for a scene.
The Three-Point Lighting Setup
The Three-Point Lighting Setup is the key light, fill light, and the backlight is what makes up the three-point lighting setup. Using the three different positions, cinematographers can always illuminate their actors or objects in any way they want, controlling any shadows produced by direct lighting.
Analysing a poster for an event - Annette
This image is for a K-drama series and it was made in 2022. In the image, it's very eye-catching and the two main characters a man and a woman staring into each other's eyes and northern lights in the background with pink illuminating stars all over the poster.
The colour scheme mostly has; pink, green, yellow, black, blue and purple. The type they used is serif and I can tell this even though they have Korean writing on it because it has little flicks at the end of a letter.
This image is photographic because the people are real and they probably used a green screen when taking the photo and added LED lights in the background to get the highlights on the shape of their hands and face etc..and added the northern lights with the stars too whilst editing using Photoshop.
Since the whole image together is dark and has coloured highlights the creators decided to use a white heading for us (the audience) to see it first.
They haven't used any graphic elements. It suits the audience pg rating by clearly showing it has romance in the series. This also suits the event by letting us know it is romantic.
In my opinion, I don't think that you can improve this poster any further because it meets all of my expectations and looks really good.
Making a FINAL idea for my poster on Picsart!!
Step 1. Getting my background gradient
Step 2. Adding my silhouette
Step 3. ADDING DETAILS & TEXT!!!
FINISHED PRODUCT!!! (GRAPHIC)
(I added the K-drama poster as a reference by using the same skills as my first try- using Photoshop)
On Tuesday I'm asking my friend Vlada and her boyfriend to pose for me so I can use them for my PHOTOGRAPHIC version of my poster :D then I will edit it afterwards in either Picsart or Photoshop!
This was my ORIGINAL image of Vlada and her boyfriend posing.
1. I used my phone (because it was easier) to take the photo in the green screen studio.
2. I then pasted the image from my files into Adobe Photoshop, used the layer mask to remove the green screen, and clicked the magic tool to remove the small parts I missed.
3. I've also reframed the image and moved it closer so it's more focused on them.
4. After saving the image as a PNG, I sent it to myself on Gmail.
5. Then, I got the image imported onto Procreate and started by drawing 4 streaks of colours
(dark blue, purple, neon purple, magenta then purple again) ON A LAYER UNDERNEATH my png image.
6. I used the touch controls afterwards to Gaussian blur my background.
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